In Spanish, "vaina" is a word with many meanings, it can be a thing, an object, or just something cool. And that’s exactly what we’re about: a mix of unique pieces, timeless fashion, and artistic expression.

Reinaldo De Jesus was born in Norwalk, CT, raised in Cleveland, Ohio, and Sanlorenzo, PR, a Navy Veteran Digital Artist, Teaching artist, entrepreneur, and activist who puts his community at the top of his list. Founder of Cultura Clothing Co., a clothing and merchandise company that provides a platform of expression for him and other artists. He is also a part and 2nd in command of the New Era Young Lords Ohio chapter, which involves philanthropy activism and boots on the ground. After separating from the Navy, he is giving back to his community in many ways; by being a part of Foluke Cultural Arts as a Marketing lead and Future Ink Graphics as a teaching artist/mentor to many exceptional children.